Interscope
Believer

Created at Undertone US


About 'Believer'

Created for Interscope records, using Undertone's PagegrabberX format, I worked alongside Undertone's Creative Director to create a realtime musical visualisation of their single 'Believer. Using web technologies including ThreeJS and realtime audio analysis, we brought the album artwork to life. Users could also take a photo of themselves with a custom frame to upload and share to Facebook.

The Execution

The client’s goal was to generate hype and awareness for Imagine Dragons’ new single “Believer.” I developed a sound analysis and visualisation system which brought the single’s artwork to life, drove audiences to Imagine Dragon’s Spotify page, and featured a selfie tool using a full-page takeover unit.

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